New Education Initiative Targets Parents And Babies | NBC 5 Dallas-Fort Worth It teaches parents ways to promote healthy brain development development during their baby’s first year. Recent studies point to the importance of infant brain development during the first 12 months of a child’s life as being crucial in their growth and development. Natural interactions between young parents and their newborns have a huge impact on a child’s mental and emotional progress. Such development will increase a child’s chances for success in school, social activities and professional life. Rawlings sees the program as a tool to fight poverty.